CalPoly Studio Art Club
Responsive Web and Content Designer
CalPoly Studio Art Club Website Design 2020
My goal with this design was to keep a refined color palette and style while highlighting the main aspects of the club: who we are, how to get in contact, upcoming events, and merchandising. My focus was on keeping users engaged and curious about club activities in the hopes that they would attend future gatherings.
Mission Statement:
The CalPoly Studio Art Club (SAC) is an all inclusive, empowering, student-driven organization that focuses on fostering an appreciation and a creative environment for the arts. SAC welcomes all varieties of art and design mediums, and anyone interested in getting more involved in the arts, on and off campus.
Process:
These messages are reinforced by the logotype of the paint stroke behind the type. The stroke represents the a unified and recognizable icon for art. This is complemented by a modern sans serif typeface paired with a script typeface that invokes an informal yet professional feeling for the brand. The site features a standard horizontal menu for pc but switches to a hamburger menu on mobile and tablet for easy user interface and navigation.