JENNXHAIR Salon & Stylist Logo and Business Card Design 2020

JENNXHAIR, a hair salon on Main St, Placerville is owned and operated by hair stylist and artist, Jennifer Erickson. The shop has a cohesive style, and gives off a general sense of tranquility and design. However it’s marketing is not as cohesive. My goal with this rebrand was to develop a brand that focused around the product: high-end hair services.

The X in JENNXHAIR, refers to how Jennifer is of Generation X. She feels like it means we can be whoever we want to be, we've weathered a lot of storms, we invented all the things that we wished we had when we were kids and just made a lot happen. All of this, even though we were raised basically by people who were kids themselves. When asked to give one word to describe the salon’s atmosphere she replied, Xenial.

These messages are reinforced by the new logotype of the scissor. The scissor represents the service that the salon aims to bring to its customers. Blue and purple, the design’s colors, symbolizes tranquility and cleanliness. The mark is complemented by modern, serif and sans serif typefaces that invoke a sensible and simplistic feeling for the brand.