Miyako

Objective:

Create a new brand identity for Miyako: a Western-Japanese green ice tea brand packed with natural umami flavors.

The Brief:

Miyako is not your average tea brand. It’s bold, refreshing, and perfectly blends Japanese tradition with a Western creative twist. Made for tea lovers who crave bold, umami-packed flavors, Miyako is here to redefine your tea break. Think light, vibrant, and pure - a true balance of high quality health and natural goodness.

The brand’s vibe? Young, fresh, and creative. We want a visual identity that screams modern yet roots itself in the authenticity of tea culture. Don’t hold back; we’re all about gong bold while staying clean.